Don’t Miss the Networking @ SMX Advanced – June 2-3, Seattle

We’ve already highlighted the expert level sessions and prestigious keynotes and speakers at SMX Advanced. But there’s another aspect of the show that is just as important and valuable – networking. And with more than 400 companies sending delegates (so far), there are lots of people to network with!
Keep reading to learn more about the [...]



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Wolfram|Alpha To Broadcast Its Launch

Several cynical takes I read on yesterday’s Google Searchology event suggest that it and related announcements are directed at stealing Wolfram|Alpha’s thunder. I think that’s incorrect but Google is certainly aware of the new engine’s impending launch and is keeping an eye on it.
For its part Wolfram is going to webcast its launch or pre-launch:
We’ll [...]



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AdWords Test Quick Links To Product Results

I reported at the Search Engine Roundtable that Google seems to be testing a new type of AdWords ad. The ad is an extension of the AdWords Product Plusbox feature Google has been introducing to advertisers who use Google Base. The new method is to not show the plus box, but instead just [...]



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Google Promotes New “Small Business Network”

Although it’s been around for a little while, Google is doing some promotion of its new “Small Business Network.” Believe it or not it’s a lobbying effort to represent small business interests in Washington DC and at the state level. It’s also a clever way to open a new direct communication channel with SMBs:
Google’s Small [...]



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Optimize Forms To Maximize Conversions

Many B2B marketers use web forms to facilitate registrations, generate leads, or to acquire customers. Improving implementation of online forms can have a dramatic, positive impact on increasing conversion rates and maximizing ROI associated with B2B marketing programs.
In my last article, Six Usability Tips to Maximize B2B Website Conversion, I briefly touched on [...]



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Google Searchology 2009: The Big Recap

Google’s latest Searchology event happened on Tuesday, and the blog posts and tweets were flying fast and furious. If you found it all to be a little too much to keep track of, have no fear. It’s our pleasure to share this Big Recap of the most important posts and news.
Search Engine Land Coverage

Live Blogging [...]



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Google Webmaster Tools Gets Major Overhaul

Google has announced a major overhaul of Webmaster Tools that’s filled with both major and minor design and functionality changes.
The most obvious change is the new dashboard that now shows Top search queries, Crawl errors, Links to your site, and Sitemap information — saving users what used to be several clicks to get this information. [...]



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Ask CEO Safka to Depart

According to the Wall Street Journal, Ask.com CEO Jim Safka is leaving the company. He will become the head of Chegg, Inc., which rents textbooks to students online. The decision to leave is apparently Safka’s, for personal reasons. Longtime IAC executive Scott Garell will take over as “President of Ask Networks.”
In its most recent [...]



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SMN Webcast Thursday: Search Marketing For Small Business

On Thursday at 1 PM EDT, tune in to Search Marketing Now to hear Disa Johnson, Coordinator of Paid Search Boot Camp at SMX East, present a free webcast for small business owners – “Search Marketing for Small Business: Basics for Online Success.”
According to a recent Nielsen/WebVisible study, there’s a gap between search-savvy consumers and [...]



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How To Optimize For Conversion In Organic Search Results

In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. This post is based on a presentation delivered at eMetrics San Jose 2009. It is about ways to integrate [...]



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