Happy Thanksgiving Search Engine Land readers! Today, in observance of the holiday, we hope to not write here today. So make sure to tune in tomorrow for today’s search news and tomorrows.
To give you something fun to look at, I’ll post what I did at the Search Engine Roundtable, a…
Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions on how…
Paul O’Brien is an old-hand at the online marketing game, having honed his skills with brands such as Yahoo and Hewlett-Packard. I recently had an opportunity to chat with Paul, and it’s always impressive to meet well-rounded, knowledgeable thought leaders like him. If you think you…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
SearchBiz: MSFT’s Online Struggles; More on Yahoo-AOL; Cuts At TechnoratiFortune magazine asks why Microsoft can’t make money online, and shares…
Fortune magazine asks why Microsoft can’t make money online, and shares some striking numbers: The company’s Online Services unit, which includes Live Search, aQuantive, and the MSN portal, lost $480 million in the quarter that ended September 30th — 80% more than the same quarter…
In covering search marketing for the past 13 years, I’ve tried not to be judgmental about certain marketing tactics some people might undertake. Search engines have “rules” that they themselves knowingly allow others to break. Arguments erupt over the idea that any type of…
Yahoo announced an expansion to the BOSS technology named “vertical lens” technology. In short, this allows developers build their own vertical search engines using Yahoo’s search technology, through BOSS. This new technology is replacing Yahoo’s old Search Builder…
comScore has released metrics on search market share in Japan. Overall, in September, Japanese searchers searched 5.9 billion times, with an average of 96 searches per user.
Yahoo is beating Google out in searches, with over 3 billion searches conducted on Yahoo properties. Google properties…
Who knew that the little “man” that helps users navigate StreetView is called “Pegman”? As much as I’m a fan of StreetView, there was always something a bit awkward about maneuvering the little man on the map to launch the StreetView image window. But Google has now…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
SEMPO
To Ring NASDAQ’s Bell
SEMPO, the Search Engine Marketing Professional Organization, has been invited
to ring the opening bell [...]