Search Engine Optimization

Search Biz: YouTube Growing Up, Google Owns Ad Serving Market & More

admin — Mon, 22 Dec 2008 16:27:30 +0000

It wasn’t too long ago that YouTube was mostly a haven for the video expressions of teens and young adults; popular clips often showed skateboard crashes, air guitar contests, and bedroom renditions of Numa Numa. But now, as the site continues to grow in popularity, it seems YouTube is…

Wishing For The Perfect Search Marketing Tool

admin — Mon, 22 Dec 2008 16:27:28 +0000

In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition.
My SEM Wish List: All I Want For Christmas is the Perfect Search Tool, Continued
In my last column, I explained how much I want a [...]

Search In Pictures: David Filo Giving Gifts, Googleville, More Yahoo Fun & Games

admin — Mon, 22 Dec 2008 16:27:28 +0000

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Yahoo’s London Snowball Fight (with Nicola McLean, David van Day…

Indian Action: Microsoft Chooses NAVTEQ For Maps, Yahoo Invests In 411 Provider

admin — Mon, 22 Dec 2008 16:27:28 +0000

India is something of a parallel universe in terms of search and internet activity. It’s a massive and incredibly dynamic market but distinct from the US and Europe in important ways. All the major engines are competing there and it’s also often a testing ground for new products. For…

Japanese Lawyers, Professors Try To Block StreetView

admin — Mon, 22 Dec 2008 16:27:27 +0000

Google StreetView has been a controversial offering since its launch, with privacy at the core of both individual and regulatory concerns. It’s also enormously practical and useful in many cases. But governments from Canada to Europe have sought to gain privacy concessions from Google in its…

A Plea To Stop Dissing Your Customers

admin — Mon, 22 Dec 2008 16:27:27 +0000

Dear Search Marketers:
I’m worried about us.
The way we’ve started talking about our target audience has me concerned that our priorities may be out of whack. By target audience I don’t mean our clients or employers. I mean the people to whom we’re marketing—the human beings performing the searches…

Does Sound Encourage Searchers To Use SearchWiki?

admin — Mon, 22 Dec 2008 16:27:27 +0000

Michael Arrington went on a rant about Google testing sound effect in the new Google SearchWiki. In short, Michael is upset that Google would spend the time adding sound effects over adding an option to turn off SearchWiki. I do agree with with Michael on this, but we do know that feature is…

Do Social Media Links Translate In Organic Rankings?

admin — Mon, 22 Dec 2008 16:27:27 +0000

Most clients I work with understand the importance of link building and the effect it has on organic rankings and traffic. However, many clients, for a variety of reasons, aren’t willing to consider social media as link building tactic. They feel that it’s not worth the time investment,…

Segmenting Search Respondents With 2-Step Landing Pages

admin — Mon, 22 Dec 2008 16:27:26 +0000

My earlier article, A Completely Different Kind of Landing Page Optimization, discussed the rationale for delivering segment-specific landing pages to different niche audiences in your search marketing. Instead of having a one-size-fits-all landing page that you try to continually optimize ad…

A Small Business Year-End Marketing Checklist

admin — Mon, 22 Dec 2008 16:27:25 +0000

2009 is almost here, and I hope small business owners have already been thinking long and hard about their plan of attack for the new year. Those who have are ahead of the game. If you haven’t given the new year much thought, start now.
Successful online marketing is about developing the…